Since I started my first blog in 2019, I’ve been growing an email list—though in the very beginning, “growing” might be a generous word.
In the beginning, the only emails being sent were automatic notifications when I published a new blog post. I wasn’t even sending them myself—my website hosting provider handled it whenever I clicked “publish.” It was insanely easy, yes, but not at all engaging, strategic, or helpful for growth.
At the time, blogging was something I did purely for fun (it still is—but now it’s also my full-time income), so I didn’t feel the urgency to find a better email solution.
As my love for writing deepened, I realized I wanted to turn it into a career. Not a traditional “job,” but being paid to do what I was already doing: sharing my thoughts through words. Once I began researching the blogging world more intentionally, one thing became very clear—an email list is non-negotiable.
I didn’t just need to grow a list. I needed:
- A meaningful reason for people to sign up
- A way to fully customize my emails and share what I actually wanted to say
At that point in my life and career, I was trying to spend as little money as possible while still expecting big results. And while that can be done, I’ve since learned that if there was one thing worth investing in, it was my email list. At the time, the only affordable option for customizable emails was Mailchimp’s free plan. It worked… for a while.
About six months in, I was burnt out. Formatting emails felt clunky and frustrating, the interface was confusing, I was dealing with fake subscribers, and I had no real way to create opt-ins, workflows, or a seamless signup experience. My emails were technically customizable—but they were time-consuming to create, visually underwhelming, and honestly, not enjoyable at all.
I needed something simpler. Something beautiful, easy to use and fun.
Finding Flodesk
About a year ago, I discovered Flodesk through another blogger I loved—and also through my own curiosity about how people were creating such beautiful, intentional emails. Aesthetics mattered to me, yes—but ease of use mattered just as much.
To my relief (and surprise), Flodesk checked every box—and then some.
This platform allows me to:
- Easily create beautiful emails
- Grow my list with clean, customizable opt-ins
- Set up simple workflows
- Manage everything with an intuitive, uncluttered interface
I made the switch and immediately wished I had done it sooner.
I genuinely enjoy writing my emails now—sometimes even more than writing my blog posts. It’s creative, calming, and simple. It became a wind-down ritual I didn’t know I needed, and a space where I could connect more intentionally with my readers.
A Note for Aspiring Creators
As my business continues to grow, this is something I’ll never stop saying:
If you feel the urge to create—do it.
Don’t wait for permission.
Don’t wait until you feel “qualified.”
Just start.
If I could go back to the beginning, one of the very first things I would do differently is sign up for Flodesk and start my email list sooner. There are few things more valuable than the readers who choose to invite your words into their inbox—and having a simple, beautiful platform makes all the difference.
Flodesk has saved me time, eliminated frustration, and allowed me to focus on what actually matters: writing, creating, and connecting. It runs seamlessly in the background and gives me the freedom to build my business in a way that feels aligned and enjoyable.
If you’re an online creator building a shop, a writer ready to grow an audience, or someone who wants to take their blog more seriously, Flodesk is a tool I can’t recommend enough. It’s been a total game-changer for my business.
Ready to take your emails to the next level? Click here to sign up today!
If you’re ready to get started, you can sign up using my affiliate link above and receive 25% off your first year.
You won’t regret it.
